SONS OF ZION
From their humble Kiwi beginnings, to playing shows across the globe and dominating charts, Sons of Zion have amassed an impressive 22 million streams on Spotify, more than 15 million views on Youtube and 100,000-plus followers on social media. For members Rio, Sam, Joel, Matt, Ross, and Caleb, it’s a track record that has established them as one the southern hemisphere’s most-loved and well-respected bands.
This autumn the band made their mark with latest single ‘Drift Away’. ‘Drift Away’ has been the #1 most
played song on New Zealand radio for 3 weeks running, achieving the #1 NZTop20 NZ Single and almost 3 million streams and over 130,000 video views. The track is featured on their brand new album ‘Vantage Point’, alongside a slew of their other hits including ‘Now’ and ‘Is That Enough (Ft. Aaradhna)’ – both #1 NZ & Urban Airplay Singles. Vantage Point hit #3 on the iTunes Album Chart, as well as entering the Billboard’s
Reggae Chart at #9.
Sons of Zion made their mark in 2009 with their self-titled debut album, following it up in 2013 with their full-length studio album ‘Universal Love’, which included the smash singles ’Be My Lady’, ‘Good Love’ and ‘Tell Her’ - the latter two songs achieving #1 Urban and #1 NZ Airplay respectively. The hits continued to flow with ‘Stuck on Stupid’, ‘Fill Me Up’, ‘I’m Ready’ and ‘Hungover’, winning over new and old fans alike.
The band, who write, record, produce and mix all of their music, doubled down and invested in their very own studio in 2017. All their new material has been skilfully created in the purpose-built Auckland space, which also became home to a few of the members as they found themselves working around the clock, stealing only a few hours of sleep while putting the finishing touches on the ‘Vantage Point’ record. The studio is a one-stop shop for recording, music and TV production, which reveals a savvy business-minded side to the boys from Sons of Zion. “We’re really proud of this place,” Rio says of the studio they’ve built and where they all now work from. “We know how hard it is to be musicians and then to create a business
around it, it’s a lot of pressure. But we’ve just finished a year of business and the IRD’s not after us,” he laughs.
It’s all part of the community-minded Sons of Zion ethos that’s helped them to grow a massive fanbase. And it’s this love from all corners of the globe that’s seen the band clock up tens of thousands of air miles over the last decade. A highlight from their explosive live set is witnessing their un-rivalled musicianship, as much like in the studio between songs, members seamlessly switch from vocals, to guitar to drums and then back again. They’ve toured New Zealand more times than they can count and have also played sold out shows across Australia, Tahiti, Japan, Rarotonga, Samoa and the US, and deemed rock stars in places like Hawaii, thanks to their track ‘Stuck on Stupid’ taking out the honour of being Island 98.5’s second biggest song of 2015.
Sons of Zion’s hard work and commitment to taking their music to their fans has established them as one of the best live acts on the touring circuit. It’s a reputation reinforced by surging live performances at some of biggest festivals around, including Homegrown, One Love and Ragamuffin. Their accolades include NZ On Air Best Music Video Award for Superman and nominations for ‘Best Māori Urban Roots Album’, ‘Best Song By A Maori Artist’ and ‘Best Song Writer’ at the Waiata Maori Music Awards.
You could crunch the numbers but with a band like Sons of Zion, the music speaks for itself. And there’s no stopping them!